“The Emoji Movie” Movie Review

After looking over my archive of the past month, I’ve come to the conclusion that the vast majority of reviews are for films that I actually liked. And the perfect way to balance that out was by sitting through The Emoji Movie because… yeah. I’m a true masochist if ever there was one. This computer-animated adventure “comedy” was released worldwide on July 28th, 2017. Made for the budget of about $5o million, the film somehow managed to find an audience as it grossed over $217 million at the box office. Announced at CinemaCon 2016, there was actually a bidding war for the script from director Tony Leonidis, with Warner Bros. also a possible contender. But Sony Pictures won out and even went so far as to cancel Genndy Tartakovsky’s plans for a Popeye adaptation to make room for this new concept. Hey, it’s their mistake, not mine. Set in modern day, most of the story takes place inside of a phone where all of the apps and emojis live together in Textopolis. T.J. Miller stars as the “Meh” emoji Gene, who is outcast by everyone for being able to create other expressions. After something goes wrong with the phone’s owner, a high school freshman named Alex, Gene must embark on a quest with his best friend Hi-5 and a hacker named Jailbreak to get back into society. All the while, Alex is struggling to communicate in the real world with a girl he likes. Alright, no B.S. here; when I first heard about this movie back in Spring, I genuinely thought that it was a joke. I was convinced it was an Onion article satirizing Hollywood’s apparent shortage of fresh movie ideas. But no, this is a real, feature-length film brought to us by the same company behind Sausage Party and Spider-Man: Homecoming. Because of this, I didn’t see it in its theatrical run because I refused to give them any of my money. Thankfully, (Or unfortunately, depending on how you look at it) it came to me on home media streaming for a short time. And now I’m sitting here… trying to come up with the words to describe my hatred. In fact, I’ve come to one solid conclusion. After careful consideration and enough time to sit on it, I can say without reservation that The Emoji Movie is the worst animated movie I have ever seen. Also true story: I saw this a few weeks ago. So why did it take me so long to get my thoughts out when it seems like they’re abundantly clear? Well, I actually gave this movie a genuine chance. I spent that entire time trying to think if there was a single redeeming quality within this mess. And I honestly couldn’t find even one. In better hands, the concept could potentially work as a satire of the digital age. Ever since The Lego Movie, I’ve been willing to give animated films the benefit of the doubt if they just seem like giant advertisements. But sadly, that’s all this is. All of the voice actors are phoning it in, probably because they’re aware of the fact that this is a “kids movie.” (More on that later) The most shocking member of the cast is the esteemed Sir Patrick Stewart, an accomplished Shakespearean actor, and former Professor X, voicing the poop emoji. There’s nothing funny about him since all of his jokes are related to feces, but there’s some novelty in saying that his role is literally shit. If we’re being real, he probably didn’t even know what emojis are and just sent a tape recording of his lines to the studio. But it’s not just him; all of the characters are given insufferable quirks and lazy surface-level jokes that never made me laugh. The only time I chuckled is when I realized the film was finally over after 86 minutes. It felt like a lifetime. What’s perhaps most baffling about The Emoji Movie is the amount of product placement shoved in. In fact, it’s bloated to the point of absurdity. Unfortunately for the filmmakers, at least half of the apps on display are outdated, such as Just Dance, Candy Crush Saga, and even Crackle. The only one of those that provided any sense of fleeting enjoyment was when the blue Twitter bird swooped in to save the heroes from peril, a la Lord of the Rings. But perhaps most annoyingly, one of the most important plot points is that the characters have to get into Dropbox and upload into the cloud. Into DROPBOX!!! Oh, and did I forget to mention that Spotify plays an integral role in saving the world? On the one hand, it’s suddenly become easy to tell where all the funding came from. But then again, it’s just heavy-handed and dumb. Speaking of heavy-handed and dumb, I have rarely seen an animated film that hamfists such a mean and disrespectful message to children this century. There’s a common excuse that gets thrown around in the industry that argues, “Oh you’re being too hard on it, it’s just a kids movie. It doesn’t have to try as hard as everything else.” I find this argument to be an insult to the intelligence of children, but still not as insulting as this film. Do you really want your child to learn that using computer expressions is better than face-to-face interactions? It’s as if the writers took all the wrong cues from Inside Out and Wreck-it-Ralph and doubled-down on pandering to the lowest common denominator. Just thinking about it right now makes me angry. Trite as can be, predictable to a fault, and feeling over 3 hours longer than it should, The Emoji Movie is an agonizingly cynical and stupid exercise in corporate advertisements. It’s completely disconnected from whatever audience it was trying to find and thus feels utterly pointless. Save yourself the trouble and just watch something like Inside Out. That’s a film that treats its audience with respect and intelligence.

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One thought on ““The Emoji Movie” Movie Review

  1. Pingback: Retrospective: 2017 Superlatives | Geek's Landing

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